Growables Brand

Brand identity and design system for Growables.

Branding Identity Design Gardening Sustainability Brand Strategist & Designer Jan 2023 - Mar 2023

The Challenge

To create a friendly, approachable, and sustainable brand identity for a new line of gardening products targeting urban dwellers.

The Approach

Developed a vibrant and organic visual identity system, incorporating hand-drawn elements and a fresh color palette. The branding extends to packaging, web design, and marketing materials.

The Results

Successfully launched the brand with a cohesive look that resonates with the target demographic, emphasizing growth and simplicity.

Overview

Growables is a brand focused on making gardening accessible to everyone, regardless of space. The branding reflects this mission with a clean, modern, and inviting aesthetic.

Brand Elements

Logo: A simple, memorable mark that combines elements of nature and growth.
Color Palette: Inspired by natural earth tones and vibrant greens.
Typography: Clean sans-serif fonts for readability and approachability.

Packaging

Designed eco-friendly packaging that aligns with the brand’s sustainability values while standing out on the shelf.